About:
In 2013, Abercrombie & Fitch re-launched the "Stars On The Rise" campaign. Originally kicked-off in the 90's, this campaign featured up-and-coming names like Heidi Klum, Ashton Kutcher, Jennifer Lawrence and Taylor Swift. The re-launch of the "Stars On The Rise" campaign focused on a new generation, spotlighting young and emerging talent in music, sports, and other creative pursuits that aligned with A&F's emphasis on youth and aspiration.
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Some standouts from our 2013 campaign included Lily Rabe of American Horror Story and Alexander Ludwig of The Hunger Games.
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About:
In 2012, Abercrombie & Fitch introduced "The A&F Style Guide" as part of our marketing efforts. The style guide showcased different looks, trends, and outfit suggestions using our clothing and accessories. It aimed to inspire customers and provide styling tips while showcasing our products in store, online and in print.
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My role:
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Ensured that the style guide aligned with A&F's overall brand identity and vision. I worked hand in hand with the creative team, brand managers and C-suite members to define A&F's visual guidelines, maintaining consistency across all marketing materials.
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