About: 

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In the summer of 2020 Avaline Wine was born from the heart's of Hollywood icon Cameron Diaz and entrepreneur Katherine Power. The alcohol market had a new a brand of clean, transparent wine with a focus on producing organic and vegan wines without any unnecessary additives or chemicals. 

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My role:

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I was brought on to spearhead the digital presence of Avaline by leading in the development and execution of comprehensive social media strategies, meticulously guiding content production from initial concept to final delivery. Our primary objectives were to enhance brand awareness, foster meaningful engagement, and cultivate a vibrant community across various platforms all while following LDA compliance in digital advertising.

 

With a keen understanding of Avaline's ethos and target audience, I orchestrated campaigns that resonated authentically with consumers, highlighting the brand's commitment to organic, clean wines. By leveraging creative storytelling, compelling visuals, and strategic messaging, we not only showcased Avaline's unique offerings but also connected with wine enthusiasts on a deeper level, driving community growth and solidifying Avaline's position as a trailblazer in the wine industry.

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In this multifaceted role, I not only led the development and execution of comprehensive social media strategies but also played a pivotal role in cultivating Avaline's brand identity. Collaborating closely with the creative team, I helped shape Avaline's brand book, meticulously defining elements such as brand voice, typography, color palettes, and visual guidelines. By aligning our social media content with these foundational principles, we ensured a cohesive and authentic brand experience across all touchpoints.