About:

 

Michigan Medicine has stood as the #1 hospital in Michigan year-over-year and according to U.S. News and World Report, ranks among the top healthcare institutions nationwide due to its excellence in various medical specialties, innovative research endeavors, advanced medical technologies, and comprehensive patient care services. Its renowned physicians, researchers, and healthcare professionals collaborate to deliver cutting-edge treatments, groundbreaking discoveries, and compassionate care to patients from around the world, solidifying its reputation as a leader in healthcare. 

​

My role: 

​

Collaborating between physicians, creative directors, and C-suite members ensured that our digital marketing initiatives remained aligned with healthcare regulations, industry standards, and, most importantly, our patients' best interests. By fostering this alignment, I helped to maintain the integrity of our messaging while effectively reaching and engaging our audience.

​

I played a key role in supporting the development and execution of effective campaigns that advanced departmental goals, brand initiatives, and strategic roadmaps. By leveraging my knowledge of marketing strategies and communication tactics, I contributed to the creation of digital campaigns that not only captured attention but also resonated with our audience on a deeper level, ultimately driving engagement and fostering the University of Michigan community.

​

Lastly, I took on the responsibility of managing crisis communications and reputation management. This involved ensuring that our responses to inquiries and feedback from patients and stakeholders were timely, accurate, and professional. By implementing robust crisis communication protocols, I helped to safeguard Michigan Medicine's reputation and establish trust with our community.