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Increased digital reach for Seventeen Magazine by 21% in first 12 months.
40% increase in followers, in addition to a 25% increase in conversations across multiple social platforms for Lionel Richie and associated brands within 6 months of hire.
Created unifying content to build brand reputation, growing Instagram following by more than 100k for start up sports brand.
Implemented organic and paid social media strategies using best SEO practices, resulting in increased article engagement by 30% and a 35% increase in website traffic for Seventeen Magazine.
Increased average likes per post for Vivid Seats by 20% within 1 month.
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Developed on-brand concepts for Abercrombie & Fitch throughout the US, resulting in an 18% increase in customer engagement within the retail sector.
Communicated with target audience on social platforms to help grow Nordstrom's total followings to over a combined 4.7M followers.
+86% increase in positive sentiment across social channels for Vivid Seats 30 days after hire date. +33% higher than our next closest competitor.
Led efforts for the social launch of REVELxp, which included a teaser campaign, managing a $35k influencer budget, and tracking all content that went live on the launch date. We hit a record $500k+ sales in 24 hours.
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